Sunday, 18 July 2010


What would it be the best way to present a product from today's technology if you were to sell it in the 70's?

This the question posed by Alex Varanese, a San-Francisco based artist which has explored that idea in a series of works by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system.